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GroteckSmartEvent Introduced at IFSEC-2010
25.05.2010

IFSEC, the world-s No. 1 annual security event, returned from 10 to 13 May 2010 to the NEC Birmingham. The event traditionally attracted the leading innovations, new products, business people and market opportunities.

"This year IFSEC featured a great number of national pavilions, – says Andrey Miroshkin, CEO of Groteck Business Media. – IFSEC is famous for its well-balanced range of security products covered. Most participants and visitors come to discuss business and look for sales leads."

Groteck Business Media, an official IFSEC partner in Russia, has introduced its media portfolio to global vendors – Security & Safety Magazine and Catalogue; CCTV, DVR, Access Control, Fire & Intrusion Alarms Buyers- Guides; Security & Safety Technologies Forum (SST Forum) and All-over-IP Forum.

"We receive an enormous amount of interest to the Russian market and our media services at each booth, – says Andrey Miroshkin. – It is clear however that many global vendors do not have a complete understanding of the potential the Russian market has got. They may lack information on the competition, sales volumes and large investments in Russia. So our principle goal is to carry on studying and promoting the Russian market. The current competition there is so high that one or two year will pass and a newcomer will find it rather tough to enter the local environment."

"Global vendors who allocate marketing budgets for promotion in Russia should recommend their global executives, CTO or senior engineers to take an active part in Russian professional events, – says Olga Fedoseeva, Editor-in-Chief of Security & Safety Magazine and Content Manager of All-over-IP Forum. – This will help international vendors see the local market in proper perspective and attract key customers. It is essential that Russian partners should invite their global vendors to have a speech and generate quality leads. Our events provide all of these opportunities."

IFSEC-2010 has become a venue where GroteckSmartEvent has been globally launched. GroteckSmartEvent is a package of services offered by Groteck Business Media that operate the whole year and allow global vendors to provide maximum information on their products, solutions, expertise and projects to their target audience, and receive the profile of customers interested in their offers in advance.

"A large exhibition always turns out to be a kind of labyrinth, – continues Andrey Miroshkin. – It takes the visitor a good amount of effort to find all the exclusive content. GroteckSmartEvent helps the exhibitor and the seminar organizer to make their technology and expertise more visible to the target audience. In the year 2010 the benefits of GroteckSmartEvent will be available to exhibitors of All-over-IP Forum and Infosecurity Russia Expo."